If Kevin C. Gleaton was to list the attributes that contribute most to his successful career as a marketing specialist, he would undoubtedly include his active imagination, his unbounded creativity and his unlimited drive. However, most of his clients would also note his impressive written and verbal communications skills, as well as his leadership ability, which is even estimable in an industry like marketing, which is full of uncertainty due to the constant change that occurs. They would also point to his enormous problem-solving skills and his ability to lead teams of client employees across numerous locations. Few would ever argue that he doesn’t understand internet and social media, as well as the importance of search engine optimization (SEO) as a focal point of any digital marketing strategy.
More than anything else, Kevin C. Gleaton appreciates working in an environment that values integrity and trust because it's easier to successfully challenge a client's preconceptions and misunderstandings and to do so respectfully. He believes he does his clients a disservice to simply agree with everyone involved just to be polite. It is necessary in virtually every situation to be able to consider every possible perspective, at least according to Kevin Gleaton. And given his record, he should know.
As a marketing specialist, Kevin Gleaton also believes it is important to master both market and social research because those skills serve as the key to any digital marketing success. In order to be successful, Kevin Gleaton knows it is necessary to be able to analyze and evaluate the market and the audience and it is also necessary to monitor them, to be able to track and account for changes in either. There is no tool more powerful to a successful marketer than knowledge, including knowledge of every aspect of a marketing project. Kevin Gleaton understands that the ability to differentiate between actual cultural trends and mere "fads" or "fashion" is an essential skill for any marketing specialist, and he relies on that for his success.